STRATEGIC PROFILE

The scope for the development of a city or region is restricted by parameters that can hardly be influenced. Among them are:

Demographic development
Geographical framework/conditions
Geostrategic position
Cultural character

Beside these factors there are a few levels on which strategic planning can and must be applied:

Finding the right accent for industry
Quality and availability of employment
Identification, definition and presentation of unique
selling propositions

Only when these targets have been consolidated is it possible to enter the next phase dedicated to zoning according to purpose and, after that to plan the infrastructural arrangements. Only with a clear concept for the future can the correct decisions for the present be made.